Huawei.com

SERVICES

Workshops
User Research
User Experience (UX)
Visual Design (UI)

CLIENT

Huawei Corp.

YEAR

2017

WEBSITE

We started by conducting stakeholder interviews at Huawei headquarters in Shenzhen, China.

We also conducted Co-Creation Workshops on-site with some of the main stakeholders to come up with the best user experience for their audience but also striving to have a balance with their marketing requirements.

In parallel, we created 3 Design Concepts from which 2 were presented to the key stakeholders.

DESIGN PRINCIPLES

Design for experiences that people love to have repeatedly.

GuideTheUser

USER
GUIDANCE

Design for clear and straightforward interactions to guide the users to the right channel. Our users should always know what to do and how to do it.

 

BrandAwarenes

BRAND
AWARENESS

Huawei personality should be the foundation of this project, and a reflection of your culture, values, and promise to customers. These should come through in all of your customer-facing communications and content.

DesignForUsers

DESIGN FOR YOUR
CUSTOMERS

Give the right content to your users. Different cultures and user types should be able to understand the content presented in our framework.

 

DESIGN PROCESS

We kept on experimenting with the layout and composition to find some non-trivial solution that would showcase their variety of products in the best way.

We wanted to create a modular but flexible design system. So Huawei can, later on, create their own layouts and pages using all the existing modules.

To this end, we chose to use bold typography with multi-language support {Noto Sans} together with an unconventional layout because, in our opinion, it’s the best match their target and their different content needs.

Layout_Grid
Holo_Intro

DESIGN FEATURES

  • Bold Gradients
  • Geometric Compositions
  • Modular System
  • Multi-language
  • Responsive Design
  • Simple Micro-interactions
  • Strong Graphic Content
  • Stronger Huawei Branding

INITIAL DESIGN CONCEPTS

Here are some of the initial design explorations we did to set the overall Art Direction for the corporate and enterprise websites.

FINAL ART DIRECTION

For the final user interface (UI), we created a scalable and modular design system. Our goal was to provide Huawei team with all the possible variations of components and templates so they could play around and experiment creating new modules and pages as needed.

The Team

Sharon Fernandes - Managing Director

Aurelia Wong - Strategy & Client Lead

Chris Gillen - Project Manager

Cesar Barizon - UX Design Lead

Stephanie Pui - UX Designer

Estuardo Heer - Visual Design Lead

Fraser Wilkie - Senior UI Designer

Chris Plosaj - UI Designer

Chao Su - Senior Researcher

Glass

Interested in working together? Let's talk!

Estuardo Rodríguez Heer
Design Director
Product Design Lead